Tone and Color

http://www.examiner.com/article/what-s-wrong-with-modern-movie-posters

• How TONE is operating

In this movie poster, tone is operating a very important role. First, Tone allows viewers to recognize that it is a man portrait in this poster even though viewers can only see half of his face. Tones distinguish differences, changes and edges on a 2-D surface, which allows viewers to see the facial feature of the man. Without tone applying to this poster, viewers will not able to tell it is a human face. In addition, This poster has a high dynamic and tonal range, which provides more detail to be distinguished. Through seeing the strong differentiation of tones in this poster , viewers are able to see surface and form of the man's face.

• How TONE is interacting

Tone is also interacting between the figure and the background. Tone has an abstract power to create mood. The dark and mysterious tone of the background combine with a cool and evil facial gesture of a man, provide a very heavy mood to the viewers. Tones are communicating and interacting within the entire poster to express a very secret feeling.

• How COLOR is operating

Color is operating in this poster even though this poster utilizes a few colors only. The gold-yellow color of the iris around the man's pupil provides a high contrast to his thick black eyebrows above his eye, which create a strong focal point to the poster. Moreover, the white and pale color of the man's face also has a strong contrast to the deep blue black color of the background, which black and white is one of the "color-opponent" channels that emphasize differentiation.

• How COLOR is interacting

Color is interacting with the objects within this poster. The deep red color of the man's lips is chosen to inspire deep human emotions. Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath. Therefore, the dark red color of the man's lip uses to interacts with the dark blue color of the jacket (the man wears) to create a very mysterious and heavy mood to the viewers.